Privacy, Data Protection & Electronic Communications Policy | June 2026
COUNTRYWIDE PORTABLES
Last updated: 1 JUNE 2026
Countrywide Portables respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, become a customer or supplier, or receive communications from us.
This policy also explains how we use cookies and similar technologies and how we carry out direct marketing.
1. Who we are
James Bailey of Countrywide Portables is the controller responsible for the personal information described in this policy.
Business name: Countrywide Portables
Address: Wardlow, Derbyshire
Email: info@countrywidetoilethire.com
Telephone: 07969 114123
If you have any questions about this policy or how we use your personal information, please contact us using the details above.
2. Data protection legislation
We process personal information in accordance with applicable UK data protection and privacy legislation, including:
- the UK General Data Protection Regulation (UK GDPR);
- the Data Protection Act 2018; and
- the Privacy and Electronic Communications Regulations 2003 (PECR), as amended.
3. Information we may collect
Depending upon how you interact with us, we may collect:
- your name and job title;
- business or organisation name;
- postal address;
- email address;
- telephone number;
- information contained within enquiries or correspondence;
- details relating to products or services you have requested or purchased;
- payment and transaction information;
- information about our business relationship with you;
- marketing preferences;
- publicly available business contact information;
- technical information about your use of our website, such as IP address, browser and device information;
- website usage and analytics information; and
- records of communications between you and us.
We only collect information that is appropriate for the purposes for which it is being used.
4. How we collect information
We may obtain personal information:
- directly from you when you contact us;
- when you complete a website form;
- when you purchase or enquire about our products or services;
- through our ongoing business relationship with you;
- from publicly available business sources, company websites, directories or professional sources;
- from organisations with which we legitimately do business;
- through website cookies and similar technologies, where permitted; and
- through our email and marketing systems.
Where we obtain personal information from a source other than directly from you, we will handle that information in accordance with applicable data protection requirements.
5. How we use personal information
We may use personal information to:
- respond to enquiries;
- provide quotations;
- supply products or services;
- administer customer and supplier relationships;
- process transactions and payments;
- provide customer service and support;
- maintain appropriate business records;
- comply with legal, regulatory, tax and accounting requirements;
- operate, maintain and secure our website;
- understand how our website and services are used;
- improve our products, services and communications;
- prevent fraud, misuse and security threats; and
- carry out appropriate direct marketing.
6. Our lawful bases
UK data protection law requires us to have a lawful basis for processing personal information.
Depending upon the circumstances, we may rely upon:
Contract – where processing is necessary to enter into or perform a contract with you.
Legal obligation – where we need to process information to comply with the law.
Legitimate interests – where processing is necessary for our legitimate business interests or those of a third party, provided those interests are not overridden by your rights and interests.
Consent – where you have freely given specific and informed consent for particular processing.
Where we rely upon legitimate interests, we consider the purpose of the processing, whether it is necessary and proportionate, and the potential impact upon the individual concerned.
7. Business-to-business marketing
We may use business contact information to communicate with organisations that we reasonably believe may have an interest in our products or services.
Where appropriate, we may rely upon our legitimate interests to process business contact information for targeted business-to-business marketing. We only do this where we consider the communication relevant and proportionate and where applicable electronic-marketing rules permit us to do so.
Business contact information may be obtained from publicly available sources, including company websites, professional directories and other legitimate business sources.
We do not regard legitimate interests as a blanket permission to send marketing communications. We consider the nature of the recipient, the relevance of the communication and applicable PECR requirements before carrying out electronic marketing.
Every electronic marketing campaign provides a straightforward method of opting out of future marketing.
If you ask us to stop sending marketing communications, we may retain limited information on a suppression list so that we can respect your preference and avoid contacting you again.
You may object to the use of your personal information for direct marketing at any time.
8. Email campaign measurement
Where permitted by applicable law and your privacy settings, our marketing systems may provide information about the delivery and interaction with marketing communications.
This may include whether an email was delivered, whether links within it were used, and other campaign-performance information.
We use this information to understand the effectiveness and relevance of our communications and to avoid sending inappropriate or excessive marketing.
Some email applications and privacy technologies may affect the accuracy of engagement information.
9. Cookies and similar technologies
Our website may use cookies and similar technologies. Cookies are small pieces of information stored on or accessed from your device. Similar technologies may include pixels, scripts, tags, local storage and other technologies.
We may use these technologies for purposes including:
- operating essential website functions;
- maintaining website security;
- remembering user preferences;
- understanding website performance and usage;
- analytics; and
- measuring or improving our communications and marketing.
Some cookies and technologies are strictly necessary for the website to operate and may not require consent.
Where consent is legally required for non-essential cookies or similar technologies, they will not be activated until the appropriate consent has been obtained.
Visitors can use our cookie controls to accept, reject or manage non-essential cookies where applicable.
Further details of the particular cookies and technologies used by our website may be provided through our cookie-management system or Cookie Policy.
10. Analytics
Where enabled and permitted by your cookie choices, we may use analytics services to understand how visitors use our website.
Analytics information helps us understand matters such as which pages are visited, how visitors navigate the website and how the website performs.
Where analytics technologies require consent, they will only operate after the appropriate consent has been provided.
11. Sharing information
We do not sell personal information.
We may share information where necessary with trusted organisations that help us operate our business, including:
- website and hosting providers;
- IT and security providers;
- email and marketing service providers;
- customer relationship management providers;
- payment processors;
- accountants and professional advisers;
- delivery or service partners; and
- authorities or regulators where required by law.
Where another organisation processes personal information on our behalf, we take appropriate steps to ensure that the information is handled securely and lawfully.
12. International transfers
Some technology and service providers may process information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that suitable safeguards are in place as required by UK data protection law.
13. How long we keep information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting and regulatory requirements.
Retention periods vary according to the type of information and our relationship with you.
Marketing information is periodically reviewed and information that is no longer required will be deleted or anonymised where appropriate.
Where someone has opted out of marketing, limited information may be retained on a suppression list for the purpose of ensuring that their preference continues to be respected.
14. Security
We take appropriate technical and organisational measures to protect personal information against accidental or unlawful loss, alteration, disclosure, destruction or unauthorised access.
No internet-based system can be guaranteed to be completely secure, but we take reasonable steps appropriate to the nature of the information we process.
15. Your rights
Depending upon the circumstances, UK data protection law may give you rights including:
- the right to be informed about how your information is used;
- the right to request access to your personal information;
- the right to request correction of inaccurate information;
- the right to request deletion of information in certain circumstances;
- the right to restrict processing in certain circumstances;
- the right to data portability in certain circumstances;
- the right to object to certain processing; and
- rights relating to automated decision-making where applicable.
You also have the right to object at any time to the processing of your personal information for direct marketing.
To exercise your rights, please contact us using the details at the beginning of this policy.
16. Complaints
If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to investigate.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent regulator for data protection and information rights.
17. Third-party websites
Our website may contain links to websites operated by other organisations.
We are not responsible for the privacy practices of third-party websites and recommend reviewing their privacy information before providing personal information.
18. Changes to this policy
We may update this Privacy Policy periodically to reflect changes to our services, technology, business practices or legal requirements.
The latest version will be published on our website and the date at the top of this policy will be updated accordingly.